Aaron is an Operating Partner in the LightBay Operating Performance Group, leading Digital Transformation. His responsibilities include accelerating digital transformation across portfolio companies using digital marketing, data-driven personalization, advanced analytics, and business intelligence.

Aaron is married with three daughters and loves to be on the mountain skiing any chance he gets.

Prior Experience

  • President of Lane Boots and Capitan Boots
  • Chief Marketing Officer at Academic Partnerships
  • Senior Vice President of Digital Marketing and Customer Relationship Management at Hudson’s Bay Company
  • Vice President of Digital Marketing and Advertising at Neiman Marcus


  • M.B.A. from the University of Texas at Austin
  • B.B.A. from University of Oklahoma’s Price College of Business

Current Board Representation

  • Propelled Brands

Prior Board Representation

  • Digital Advisory Council, St. Jude Hospital