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Aaron is an Operating Partner in the LightBay Operating Performance Group, leading Digital Transformation. His responsibilities include accelerating digital transformation across portfolio companies using digital marketing, data-driven personalization, advanced analytics, and business intelligence.
Aaron is married with three daughters and loves to be on the mountain skiing any chance he gets.
Prior Experience
- President of Lane Boots and Capitan Boots
- Chief Marketing Officer at Academic Partnerships
- Senior Vice President of Digital Marketing and Customer Relationship Management at Hudson’s Bay Company
- Vice President of Digital Marketing and Advertising at Neiman Marcus
Education
- M.B.A. from the University of Texas at Austin
- B.B.A. from University of Oklahoma’s Price College of Business
Current Board Representation
- Propelled Brands
Prior Board Representation
- Digital Advisory Council, St. Jude Hospital
